Digital marketing assistant

We’re looking for a detail-oriented, tech-savvy individual to join our team as an e-commerce product listing and download specialist. In this role, you will be responsible for managing our online product catalog, creating attractive product listings and ensuring the smooth running of our e-commerce website. Your expertise in e-commerce platforms, your attention to detail and your ability to optimize product content will help drive sales and enhance the customer experience.

Responsibilities:

  1. Product catalog management: Maintain and update the online product catalog, ensuring that all product information is accurate and up-to-date. Coordinate with various departments to gather product details, specifications and high-quality images.
  2. Product listings: Create attractive and informative product listings on multiple e-commerce platforms, using best practices for search engine optimization (SEO) and conversion optimization. Write compelling product descriptions, select appropriate keywords and optimize content for maximum visibility and sales potential.
  3. Image editing: Resize, crop and enhance product images using image editing software to ensure consistency, quality and visual appeal. Optimize images for fast loading and optimal display on different devices.
  4. Data entry and upload: accurately enter product information, prices, stock levels and other relevant data into the e-commerce platform or content management system (CMS). Ensure that all product details are correctly entered and comply with brand guidelines.
  5. Website maintenance: Monitor and maintain the overall functionality and appearance of the e-commerce website. Update product lists, prices and promotions as needed. Carry out regular quality assurance checks to identify and resolve any problems or errors with the website.
  6. SEO and keywords: Conduct keyword research to identify relevant search terms and incorporate them strategically into product titles, descriptions and meta tags. Optimize product listings to improve search engine rankings and increase organic traffic.
  7. Product categorization: Organize products into appropriate categories and sub-categories to improve navigation and user experience. Ensure that product categorization is consistent and logical throughout the website.
  8. Competitor analysis: Monitor competitors’ product lists and pricing strategies to keep abreast of market trends and identify opportunities for improvement or differentiation. Formulate recommendations based on analysis and information.
  9. Product reviews and ratings: Monitor and respond to customer reviews and ratings on various platforms. Respond quickly and professionally to customer requests or concerns to maintain a positive online reputation.
  10. Collaboration and communication: Coordinate with cross-functional teams, including marketing, sales and customer service, to gather information and ensure accurate product representation. Communicate effectively with team members to align priorities, deadlines and updates.

Requirements:

  • High school diploma or equivalent; additional training or certifications in e-commerce, digital marketing or related fields an asset.
  • Previous experience of managing e-commerce product listings, content creation or website management.
  • Proficiency in the use of e-commerce platforms and content management systems (CMS). Experience with platforms such as Shopify, WooCommerce, Magento or BigCommerce is highly desirable.
  • Strong understanding of SEO best practices and keyword optimization for e-commerce sites.
  • Excellent written and oral communication skills, with a keen eye for detail.
  • Basic image editing skills using software such as Adobe Photoshop or Canva.
  • A good knowledge of HTML and CSS is an asset.
  • Analytical mindset and ability to gather and interpret data to make decisions.
  • Ability to work independently, prioritize tasks and meet deadlines in a fast-paced environment.
  • Strong problem-solving skills and proactive approach to resolving technical issues or website errors.
  • A passion for e-commerce and a commitment to delivering an exceptional online shopping experience.

Apply now

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